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Nurofen: Swearing
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It is scientifically proven that swearing can help to alleviate pain, a little-known fact that is brought to life in the launch commercial from McCann London for Nurofen. From strenuous exercise sessions to tweaking a muscle, this new ad “@**!!” (Swearing) dramatises everyday pain moments that are enough to make people swear, overlaying the action with colourful graphics and bold animated visuals. Running for three months this TVC, digital and radio activity, will drive awareness of an all-new product - Nurofen Joint and Muscular Pain Relief Medicated Plaster. This new campaign, which is part of Nurofen’s new global brand platform aims to support Nurofen’s innovative brand position and strategy as an authority on human and medical science and the understanding of pain management. Additional products will be launched in the coming months underpinned by similarly interesting facts on how to help alleviate pain.
Head of Strategy: Karen Crum Related
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