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Big Buoy/Rock Hound: Cycling Can
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British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. Whilst each carefully crafted collage emphasises the feeling of freedom obtained through Santander’s cycle scheme, the over all message remains poignant: our city is diverse, and we should all be excited to explore it. Agency: mcgarrybowen
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