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Web Film

Björn Borg: Chase The Exerhighs - Let's ask the Scientist

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Last week, a very unique pop-up shop opened in central Amsterdam where people could swap drugs for sportswear. The reason? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg wanted to inspire more people to work out. So the brand teamed up with Nord DDB to launch 'Chase the Exerhighs', which focuses on the hypnotising euphoria and joy of exercise.
Credits Other credits

Designer: Tor Westerlund

Senior Designer: Jesper Hellzén

PR Director: Susanne Johansson

Planning Director: Johan Rynell

Social Media: Jonas Eriksson

Account Director: Hanna Ternström

Producer: Matilda Callenbo

Interactive Producer: Erik Hagström

Post Production Producer: Tomas Wall

Production Manager: Christine Norberg

Grade: Natan Gullström

Set Design: Linda Björkman & Johan Ryman

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