 |
Web Film
Björn Borg: Chase The Exerhighs - Let's ask the Scientist
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Last week, a very unique pop-up shop opened in central Amsterdam where people could swap drugs for sportswear. The reason? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg wanted to inspire more people to work out. So the brand teamed up with Nord DDB to launch 'Chase the Exerhighs', which focuses on the hypnotising euphoria and joy of exercise.
Designer: Tor Westerlund Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
