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TV

The Ministry of Education: Taonga

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The Ministry of Education has launched two heart-warming TVCs via FCB. The ads form part of the ‘become a teacher’ campaign which focuses on what really motivates teachers. Using two real life stories, the TVCs showcase the important life skills, such as kindness, self-confidence and resilience, that teachers impart on their students alongside academic learning. The stories, one in English and one in te reo Maori, show the small but profound moments that give teachers real meaning to their work. It’s these moments that are often unseen by the public.
Credits Other credits

General Manager Wgtn: Sean Keaney

Group Business Director: Melissa Neustroski

Senior Account Manager: Sarah Askham

Account Manager: Priya Prasad

Planner: Kathryn Robinson

Media Director: Pauline So

Media Manager: Elizabeth Robertson

Senior Digital Producer: Amanda Theobald

Lead Interactive Designer: Andrew Jackson

Motion Graphics Editor: Corban Koschak

Designer: Di Fuller

Retoucher: Scott Kelly & Anton Mason

Mac Operator: Helen North

Māori Advisor: Trevor Shailer

Tikanga Māori Advisor: Reikura Kahi

Studio Producer: Tamara O’Neill

Sound Engineer: James Dean and Craig Matuschka

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