TV ad: Arla: Breakfast

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The milk market has changes a lot in recent years. There are so many more choices, not least plant-based dairy alternatives that argue they are a great substitution for milk. That’s why Arla, the biggest milk brand in Sweden, have created a concept to remind people of something that might seem obvious but that people forget. Other beverages might look like milk. And they might even claim they have similar health benefits. But they will never ever taste like milk. Simply because only milk tastes like milk. Agency: Akestam Holst, Stockholm.