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Volkswagen Group China Import: Hyper Reality Test Drive, 2
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Framestore is proud to present the VW Touareg Hyper Reality Test Drive, unveiled September 26th in Zhuhai, China. Working for Volkswagen Group China Import, and with key technology partner and motion capture specialists Noitom, Framestore built on its aptitude for groundbreaking experiential content to develop the world’s first live VR test drive experience. Released to the press and a crowd of VIPs in Zhuhai, the Hyper Reality Test Drive shows itself to be an experience befitting of the all-new, technology-fuelled Touareg. The experience will be shown to invited key media and investors in Zhuhai for four days, before being presented to selected guests at four regional roadshows around China, culminating in Beijing later in 2018. Seated as passenger in the all-new Touareg on a real-life stunt track, and equipped with a bespoke customised Oculus VR headset, test drive guests are taken on an exhilarating high velocity chase through other-worldly lands, as the vehicle comes under extraterrestrial fire - with only its in-built technology smarts to help. Through an artful interweaving of the physical and virtual, the experience offers users an immersive encounter with the new Touareg: combining real test drive physics with a world class virtual view that, in the manner of the ultimate test drive, delivers on both functionality and thrill.
Chief Marketing Officer: Henning Schindler |
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