McDonald's: The Maestro's Final Chord

McDonald’s turns an outdoor into an orchestra to say goodbye to their Maestro. In Portugal, the Maestro product range is giving place to the Signature Collection. To celebrate Maestro’s goodbye, McDonald’s Portugal allowed anyone to conduct an orchestra. Through motion recognition technology, the audience could interact with the outdoor using their hands, like a real conductor, making the burger literally dance to the music. Agency: FullSIX