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Betadine: Lottery


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Betadine is kicking off October with a brand and product launch that targets sore throats in an unconventional manner. The new product launch introduces a fully integrated campaign, created in partnership with Zulu Alpha Kilo, that is intended to set the brand up to challenge the sore throat/cold/flu category.
Credits Other credits

Account Team: David Tremblay

Strategic Planner: Heather Segal, Michael Szego

Clients: Sheryl Willison, Ryan Brown, Rhea Rousseau

Media Agency: cairns oneil

Media Agency Planner: Rebecca Shropshire, Trish Irwin

Casting Director: Shasta Lutz – Jigsaw Casting

Video Post Facility / Editing Company: Zulubot

Editor: Max Lawlor

Compositor / Online: Darren Achim

Animation: Ed Deng

Colourist/Transfer: Wade Odlum

Audio Post Facility/Music House: Pirate Toronto

Audio Director: Tom Eymundson

Producer: Joanne Uyeyama

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