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bet.pt: The Man Who Only Wakes Up on Friday

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Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday.
Credits Other credits

Account Director: Duarte Durão

Creative Supervisor: Rafael "Clark" Pfaltzgraff

Account: David Ramuzat e Maria Inês Vitorino

Film Editor: André Almeida "Bonito"

Sound Production Company: GUEL

Client: Neil Garfield

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