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Germany Trade & Invest: Germany Works

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For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of 'Germany Works.' is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It focuses on a digital content platform and a 3D animated campaign film with production by Parasol Island. The core message for international companies and partners is 'Germany Works.': The German economy is performing really well. This message is conveyed by an ambitious 3D-animated film, depicting an engine driven by the perfect synthesis of a variety of different location benefits such as quality of life, stability, infrastructure, domestic market and qualifications.

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