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Carling Black Label: Be a Man

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Carling Black Label’s new spot, directed by Ian Gabriel, challenges men to rethink toxic notions of masculinity and interrogates the question, “What does it mean to be a man?” The campaign calls out gender disparity, violence and rejection of ‘the other’, and boldly embraces intersectionality and positive identity politics. Agency: Ogilvy, Cape Town
Credits Other credits

DOP Devin Toselli ·

Movi Operator Myron Mance ·

Art Director Wendy Fredriksson and Michael Ilias Linders ·

Stylist Leanie Van Der Vyver and Francois Burger ·

Editor Xander van Der·

VFX Post Charmaine Greyling - Strangelove ·

Colourist Nic Apostoli - Comfort & Fame ·

Sound Engineer Stephen Webster - TheWorkRoom Recording Studios

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