Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Peugeot 508: The Score

Embed Video
The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance.
BETC Paris called on RIOPY, a composer and pianist, known for his work on Oscar-winning Hollywood productions such as “The Danish Girl” and “The shape of water”. Together they have taken up a unique challenge: to compose the first piano piece written to be interpreted by a car, on the largest score in the world.
Credits Other credits

BRAND MANAGEMENT: Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LEMAITRE, Elodie BUGAT

AGENCY MANAGEMENT: Henri TRIPARD, Tiphaine DU-PLESSIS, Nabila RAKIBI, Annaëlle FOY, Mathilde SIKORSKY

HEAD OF STRATEGY: Guillaume MARTIN

ACCOUNT PLANNER: Adrien TORRES

ENGAGEMENT PLANNER: Vincent COLONNA-CESARI

TRAFFIC: Céline LAPORTE

RIGHTS NEGOTIATION: Sophie SANCHEZ

POST-PRODUCER: Slim TRABELSI

SOUND PRODUCTION: GUM (Green United Music)

SONG NAME: “LE REVE D’UNE NOTE”

COMPOSER: RIOPY

EDITOR: GUM GREEN UNITED MUSIC

HEAD OF PRODUCTION: Karim NACEUR

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news