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Barbie: The Dream Gap Project
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Barbie has announced "The Dream Gap Project," a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world. Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through "The Dream Gap Project."
Agency: BBDO, San Francisco
Head of Integrated Production: Louise Doherty Related
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