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Barbie: The Dream Gap Project

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Barbie has announced "The Dream Gap Project," a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world. Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through "The Dream Gap Project."
Agency: BBDO, San Francisco
Credits Other credits

Head of Integrated Production: Louise Doherty

Business Affairs: Jacqueline Djanikian

Group Account Director: Kim Fredkin

Account Director: Nicole Dongara

Account Supervisor: Alex Hamill

Chief Strategy Officer: Crystal Rix

Group Strategy Director: Jessica Strode

Edit House: Bread & Butter

Editor: Andrea MacArthur

Colorist: Company 3

Senior Colorist : Sophie Borup

Visual Effects: Jane Studios

Creative Director: David Parker

Flame Artist: Tim Bird   

Producer: David Won

Executive Producer: Nancy Hwang

Sound Designer: One Union Recording

Senior Sound Engineer: Joaby Deal 

Senior Sound Engineer: Matt Zipkin

Executive Producer: Vickie Sornsilp 

Principal Composer: Amber Music

Exec Producer: Michelle Curran

Music Supervisor/Producer: Mike Perri

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