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Missouri Lottery: Cause an Effect, 1


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Johnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar.
Agency: Barkley
Credits Other credits

Executive Director May: Scheve Reardon

Chief Marketing Officer: Nancy Rollins

Advertising Manager: Rhonda

Director of Integrated Production: Melany Esfeld

Production Manager: Annika Bauer

Production Assistant: Connie Black

Lead / Supervisor: Dave Hunt

Art Direction: Callum Strachan

Modelling & Texturing: Nur Diker Koksal, Carl Kenyon, Dorianne Fibleuil, Remy Dupont, Felip Docolomansky

2D Animatic: Dylan White

3D Animation: Matt Morris, Gary Cureton, Benjamin Tron

Lighting & Rendering: Carl Kenyon, Valérie Guichard

Compositing: Germán Díez, Ken Hau

Music, Sound Design & Mix: Antfood

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