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Web Film
ZERO - The End of Prostate Cancer: Mike Rowe's Prostate Exam
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Ad agency Erich & Kallman has created a two-minute, 10-second public service announcement in which TV personality Mike Rowe gets an actual prostate exam from his real doctor on camera—and we’re not talking about a blood test. The spot will run on social media beginning Oct. 10. E&K worked with ZERO - The End of Prostate Cancer, a non-profit organization dedicated to prostate cancer education, testing, patient support, research and advocacy, on the spot. The unique PSA will live on YouTube and will be shared by ZERO as well as by Rowe, who has millions of social media followers. No media buy is scheduled. E&K came up with the idea and contacted the spot’s director, Andrew Laurich, who is a friend of Rowe’s, who was willing and eager to participate because his good friend had recently undergone treatment for prostate cancer.
Colorist: Stephen Derluguian |
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