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Kia Motors: King James Edition

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KIA Motors teamed up with LeBron James' digital platform, UNINITERRUPTED, to create a distinctly stylised spot teasing the custom "King James Edition" Stinger GT. Directed by UNINTERRUPTED's VP and Head of Programming, Robert Alexander, and edited by Neat Edit's Freddie DeLaVega, the spot uses raw and gritty visuals along with an impactful yet realistic sound design to marry the process of a LeBron James workout with the crafting of this unique car.
Credits Other credits

Edit Company: Neat Edit

Editor: Freddie DeLaVega

Edit Assistant: Lo-Axel Martin-Fenouillet

Executive Producer: Courtney DeLaVega

Sound Company: 740 Sound

Sound Engineer: Rob Marshall

Sound Designer: Rob Marshall

Producer: Geena Born

Executive Producer: Courtney DeLaVega

Sound Designer: Rob Marshall

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