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International Coffee Day: #THANKS4THECOFFEE

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illycaffè, a global leader in the high quality coffee segment, brings its #THANKS4THECOFFEE initiative to life today to recognise International Coffee Day, as designated by the ICO (International Coffee Organization) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #THANKS4THECOFFEE, which strives to forge deeper connections among consumers and those working in the first, and most critical, link in the production chain: the world’s coffee farmers. In keeping with the focus designated by the ICO for this year’s occasion, Women in Coffee, illycaffè has created a special cup that serves as both a social experiment and striking statement about women’s vital role in coffee growing. The porcelain cup looks like a typical cup until rotated to reveal that it is actually a cup that has been cut in half. According to the ICO,nearly half of the people working in the coffee production chain are women, 25 percent of whom manage a fazenda (coffee plantation), further underscoring the active and vital role that women have in the coffee industry. The halved illy cup invites reflection of what would happen – what would be lost – without women’s contributions to coffee growing. Illustrating Women’s Impact on Coffee Production: The HALF A CUP, dedicated to women who work every day in the coffee supply chain.

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