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Top 6: October 24th 2018

Renault: Tokyo Stories

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Top 6: October 24th 2018
Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital and created in collaboration with Garage Italia. The innovative way of communication and sales conceived by Publicis Italia will distinguish the special edition. CAPTUR Tokyo Edition, in fact, will be launched with "Tokyo Stories": an Instagram stories in manga style through which it will be possible to dialogue, via Facebook Messenger, with a character's chatbot and directly pre-order the car. An entirely new experience for users, on the border between fiction and reality. In "Tokyo Stories" the events of two guys intersect with those of a mysterious character and a car outside the box, in a magical and nocturnal Tokyo. Made from the pencil of Matteo De Longis, the manga will be released online through the Instagram Stories of Renault Italy.
Agency: Publicis, Italy
Credits Other credits

Digital Creative Director: Massimo Guerci

Digital Art Director: Iacopo Gioffrè

Client Service Team: Daniela Di Maio, Ilaria Lorenzetti, Sara Barone

Art Buyer: Stefano Gruarin

Editor: Fulvio Rossetti

Animation: That’s Motion

Post Production CGI: Lucy

Head of Creative Shop Italy: Cristina Baccelli

Creative Agency Partner: Patricia Consonni

Industry Head Automotive: Andrea Caldironi

Client Solutions Manager: Adele Spera, Roberto Scatena

Media Agency: OMD

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