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Etat Libre d'Orange: I Am Trash, 3

A few months ago, a teaser film gave rise to a bold initiative by Ogilvy in Paris and luxury French perfumer, Etat Libre d'Orange, to co-create a new perfume fragrance made from the exorbitant amount of waste that is left over from the industry's process of fabricating perfume.  The two are pleased to announce that their first signature scent has launched :  I am Trash, Les fleurs du Déchet. To accompany the launch of the most wanted scent made from the unwanted, the Ogilvy creative team in Paris immersed themselves in their partner’s marketing archives to retrieve old, dated, used printed materials to create a fully new recycled outdoor and digital (Gif format) campaign.  The result is a series of 6 original pieces that come to life on social networks.
Credits Other credits

Managing Director : Emmanuel Ferry

Project Manager : Terry Fouchy

Photographer : Inès Dieleman

Production Director : Maxime Gallet

Stage manager : Jordan Santoul

1st Director Assistant / photo : Thierry Cron

Head Operator : François Catonné

1st Assistant OPV : Raphaël Dougé

Electronic Operator : Eric Baraillon

Decorator : Alain Roussel

Tamer : Manuel Senra

Floral Stylist: Garance du Nord

Gif Production: H&O

Director / Photographer : Aurélie Hyson

Post Production house: H&O and Reepost

Post-Producer: Emmanuelle Bottelin-Lescoutre

Editor : Quentin Lohr

Color Grading : Emiliano Serantoni

Graphic Artist : François Puget


Composer: Nicolas Schindler

Music Supervision: Too Young Musi

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