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Xbox: Jump In

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Xbox is introducing its updated brand message, “Jump In,” in a new global integrated campaign that debuts just in time for the holiday season. The campaign, developed by 215 McCann, shows off both the scope and variety of Xbox games as well as the power and energy of the Xbox community. As a diverse community of gamers come together over their shared passion, they are mirrored by characters from their parallel gaming universes uniting from all corners of the world to celebrate together. The spot highlights the combination of the two as the real power behind the Xbox platform. These adrenaline-pumping, adventure-filled videos feature popular tracks such as “Feel the Love” by Kids See Ghosts, “Freedom” by Grandmaster Flash and the Furious Five, as well as songs from Brother KAMAU and Handsome Boy Modeling School. The integrated nature of the campaign shines a light on all of the different ways people engage with gaming — whether it’s watching a live stream, scouring the internet for tips, attending a con, making a new friend from across the globe, or beating one’s own high score, there is a place for everyone in this expansive community.
Credits Other credits

Client: Microsoft Xbox

Director, Integrated Marketing: Craig McNary

Sr. Marketing Manager: Michael Rivera-Dirks

Director of Integrated Production: Alex Spahr / Mandi Holdorf

Associate Producer: Jessie Ybarra

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Account Supervisor: Devina Hardatt

Account Executive: Armando Melendez

Assistant Account Executive: Paige Kane

Director of Strategy: Brian Wakabayashi

Strategy Director: Cassidy Wilber

Line Producer: Stephen Johnson

Editorial Company: Spotwelders

Editor: Haines Hall

Assistant Editor: JC Nunez

Producer: Dustin LaForce / Jessica Davis

Executive Producer: Carolina Padilla

Sound Mix: Lime Studios

Mixer: Jeff Malen

Telecine: The Mill

Telecine Artist: Michael Rossiter / Derek Hansen

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