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Top 6: October 31st 2018

METRO AG: The Longest Queue

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Top 6: October 31st 2018
A holiday for the independent businesses: METRO’s “Own Business Day 2018” on 9 October gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The Longest Queue” initiated by METRO together with Serviceplan Campaign Hamburg to celebrate the inauguration of a restaurant in the Portugese city of Porto.
Credits Other credits

Managing Director: Michael Schneider

Managing Partner Plan.Net UX: Christoph Mecke

Account Director Plan.Net UX: Dorothea Agnes Iwanski

General Manager Copy: Patrick Matthiensen

General Manager Art: Leif Johannsen

General Manager Strategy: Lukas Paschke

Senior Strategist: Adam Bekassy

Strategy Director: Oliver Henares Cabrera

Account Director: Daniel Bremer

Senior Account Manager: Nicole Werner

Junior Art Director: Lea Baustian


Global Director Branding & Activation: Gisele Musa

Head of Design & Seasonal Activation: Christa Wellershoff

Head of Master Brand: David Fehlberg

Expert Brand Management / Master Brand: Laura Llamazares

Head of Master Brand: Anila Brahmakulam

Expert Brand Management / Master Brand: Julia Münster

Head of Category & Service Activation: Alicja Korkosz-Foltyn

Expert Brand Management Category & Service Activation: Sonika Grotjans

Head of Customer Touch-Point Communication: Marina Sverdel

Expert Brand Management / OBD Project Management: Kristina Krauter

Expert Brand Management Customer Experience: Funda Karacil

Expert Brand Management Own Media & Asset Management: Avsar Kayi

Head of Master Brand: Nina Zeiler

Expert Brand Management / Communication Performance: Yuko Isomura

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