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Volvo Excavators: Pump It Up - Behind The Scenes

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In the film – a comic nod to the action movies that Dolph Lundgren is renowned for – a line-up of Volvo excavators weighing between 1.5 to 95 tons are put through their paces in an exhausting assault course. During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up – fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic.
Credits Other credits

Account Supervisor: Cilla Pegelow

Account Manager: Helena Lignell

Designer: Christopher Ek

Creative Assistant: Milly Björkman

Planner: Daniel Sjöstrand

PR Strategist: Bjarne Darwall

Platform and Data Strategist: Peter Gaudiano

Music Supervisor: Johan Nordqvist

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