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Top 6: November 7th 2018

Peta: The Bear

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Top 6: November 7th 2018
A bear is caged and brought to a laboratory to be strapped down, shaved, injected with chemicals, cut open, killed, and thrown away. But this time, it’s not a real bear; it’s a little girl’s lost teddy bear. PETA and VMLY&R are launching a new campaign, led by a short film 'The Bear', to raise awareness and educate people on the realities of animal testing. By using a stuffed bear, the film shows the cruelty that animal testing actually entails – without making viewers shut off from a heavy topic. The use of the teddy bear also ensures playability through social media 'graphic content' filters, allowing for social discussion and shareability around an important issue.
Credits Other credits

Production Supervisor: Dushan Drakalski

Line Producer: Galabena Botova

Production Service Company: Push Pull Production

Editor: Michael Dervenski

Sound Engineer: Kaloyan Dimitrov

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