Sport England: Fit Got Real

Sport England has today launched the latest phase of its This Girl Can campaign, Fit Got Real, which aims to help more women have the confidence to be more active for their physical health and mental wellbeing. The new film, created by FCB Inferno, is taking a fresh approach to This Girl Can with its Fit Got Real concept that shows real women of different ages and ethnicities doing exercise their own way, no matter how unconventional.