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Top 6: November 7th 2018

IBIS: Relax we Post

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Top 6: November 7th 2018
Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month.
Credits Other credits

Anna Leudolph - Conceptualization and Text

Frederik Dreier - Text

Matthias Fürst - Conceptualization

Noemi Russenberger - Graphic Design

Emmanuel Denier - Screen Design

Christina Wellnhofer - Content Strategy

Valérie Eckard, Michel Nellen - Consultation and Media Relations

Christian Koop - Technical Direction

Fabrizio Rutishauser, Pepe Kägi - DTP

Cyrill Hauser - Chief Client Officer

Sandy Blum - Production Direction

Jingle Jungle - Sound

Kingfluencers - Influencer Management

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