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Tower Insurance: What a storm does. We undo.


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When you choose an insurer, you want to know that whatever happens, they’ll set it right. BC&F Dentsu worked with Tower to develop the creative brand platform “What the world does. We undo” that simply demonstrates this point. In 2018, to move the ‘Undo’ platform into a more relatable and human space we created a campaign that shows that Tower cover more than just Kiwi’s things. They cover the Kiwis. So we showed that Tower can restore more than just a house, they can restore a New Zealander’s special spot in the world
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