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UK Home Office: It’s not Just Offensive. It’s an Offence, 4This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The UK Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal abuse and harassment, but which are hate crimes because of their hate-based motivation. In the 60-second video ad we see a variety of people targeted, such as a woman in a hijab walking down the street and a man in a wheelchair on a bus, with the faces of the perpetrators replaced by police e-fit style images. The ad finishes with one of these perpetrators being approached by the police outside his house, with a voiceover explaining how targeting anyone with verbal, online or physical abuse because of their religion, race, sexual orientation, disability or transgender identity could be a hate crime. The final line “It’s not just offensive. It’s an offence.” appears on screen as the ad ends.
Planner: Lizzie Haycocks |
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