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Jared: Dare To Be Devoted - Too Boring

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In our new top-to-bottom rebranding campaign for jewelry retailer Jared, we created something that celebrates devotion in all its forms. The work here depicts vignettes with roles reversed, reimagined and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal. All proving that the desire to commit ourselves deeply to another person is something we all share, even if the players in every story are different.
Other credits

Chief Creative Officer: Jonathan Cude

Group Creative Director: Jenny Nicholson

Group Creative Director: Will Dean

ACD / Art Director: Kathryn Moffitt

Art Director: Dino Valentini

Copywriter: Chase Condrone

Copywriter: Robyn Gunn

Managing Director: Gretchen Walsh

Account Director: Lindsley Laham

Account Supervisor: Melanie Wallace

Account Manager: Nicole Roman

Senior Strategist: Kerry O’Connor

Associate Strategist: Lexie Brown

Director, Content Production: Regina Brizzolara

Interactive Producer: Kara O’Halloran

Broadcast Executive Producer: Josh Eggleston

Broadcast Business Affairs Manager: Miriam Hughes

Broadcast Business Affairs Manager: Laura Gearino

Senior Print Producer: Carolyn Petty

Project Manager: Virginia Crotty

Studio Artist: Sarah Shellaberger

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