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Petbarn: Shake

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IdeaWorks, part of VMLY&R, has created its first brand campaign for Petbarn since being appointed to the business late last year. The campaign for Petbarn’s exclusive label pet food, Leaps & Bounds, is themed ‘Petkind’. It celebrates the quirky yet quality brand by championing pets with personality, to show natural pet food made from simple ingredients can be available to all Petkind, while remaining affordable for pet owners. A series of humorous online content videos showing pets’ unique personalities and quirks, including a dog show with a definite difference, is supported by small format OOH, social content and dynamic digital displays.
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Designers: Anderson Carloni, Adrian Mok

Regional Head of Retail: Danny Lattouf

Account Director: Jacinda Tree

Account Executive: Georgina Chau

Post Production: The Editors

Sound-mix: SongZu

Media: Vizeum Sydney

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