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Emerald Health Naturals: The Most Boring Man in the World Works Out

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Emerald Health Naturals has launched its brand in the Canadian marketplace with the introduction of a creative campaign developed and executed by DDB Canada Vancouver. A subsidiary of Emerald Health Therapeutics, the brand is a global leader in the research and development of plant-based phytocannabinoids and its benefit to human health and wellness. The campaign plays up the brand’s focus on natural health and wellness by addressing some of the basic “need” states of the human body – sleep, pain, calm and showing how a strong, well-supported endocannabinoid system, responsible for promoting overall health and wellness, can play an integral role in improved physical health and therapeutic wellness. Building on the knowledge that many Canadians are often challenged by one or more of these “need” states, the campaign employs unique creative executions to highlight the ways consumers can lessen their suffering and support better overall health.

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