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wwf: Join the Fight for Your World
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As news from WWF’s flagship Living Planet Report today reveals that population sizes of our planet’s wildlife have plummeted by 60 percent since 1970 - less than a lifetime - WWF UK is launching a bold new campaign to mobilise this generation to turn things around. The ‘For Your World’ campaign message is clear - we’re the first generation to know that we’re destroying the world and could be the last that can do anything about it. WWF is challenging people to #FightForYourWorld and consider how the choices we make every day impact the planet – from how we live, the food we eat, to the things we buy and what we throw away. Created by Uncommon Creative Studio, the campaign aims to reposition WWF in the UK and generate momentum for environmental change from grassroots community action through to global decision makers.
Media Agency: Vizeum Related
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