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ParticipACTION: Love Better

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As part of a new national campaign that debuted this week as a part of its new “Everything gets better when you get active” platform, TV spots open on a colorful scene with a person doing a physical activity such as swimming, dancing, judo and even hacky sack. The spots then go on to show those same people experiencing how physical activity has made a different aspect of their life better – showing them sleeping, unwinding in a bath, bonding with a partner over pottery making or enjoying their time in a bathroom stall.
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Engineer: Ryan Haslett

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