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AT&T: The Wait
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This Veteran’s Day, AT&T has partnered with BBDO to create an out-of-home activation. AT&T is showing its support for service members and their families, through discounts for active military, veterans and first responders. A :30 spot, called “The Wait,” highlights this offer through the story of the joy that follows when a spouse and his deployed loved one finally connect. Camouflage uniforms are used by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel more invisible.
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