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littleBits: Windmills On Mars?


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Los Angeles based Team One, Publicis Groupe's fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’ new line of inventor kits, which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in. Team One partnered with ShadowMachine, one of the top animation studios in the world, to create three 30-second stop-motion animation spots showing how the Base Inventor Kit, the Electronic Music Inventor Kit and the Space Rover Inventor Kit challenge kids to build and customize fun, playful inventions. Inspired by makers, breakers, tinkerers and troublemakers, Team One conducted interviews with real kids to ensure that each video captured the ethos of littleBits’ #MakingChangemakers philosophy by drawing on kids’ limitless imaginations. The full campaign involved seven animators and over 150 hours of shoot time.
Credits Other credits

Janet Anderson - Associate Director of Business Affairs

Elliot Klein - Account Executive

John McGonigle - Management Director

Angela Stowers - Project Manager

Musa Brooker - Animation Director

Rachel Horvath - Production Manager

Danny Wilkinson - Production Coordinator

Paul Guglielmo - 1st A/C

Jason Kolowski - Production Designer

Greg Pinsoneault - Art Director

Jeff White - Lead Set Builder

Nellie Veitenheimer - Set Builder

Maria Salehi - Prop Maker

Victoria Cloyes - Set Dresser

Rachel Mark - Lead Painter

Leah Olbrich - Puppet Supervisor

Alex Alemany - Fabricator

Nikki Rice Malki - Fabricator

Jennifer Fournier - Costume Designer

Ivy Isenberg - Casting Director

Gregory Sesma - Storyboard Artist

Blake Larson - Storyboard Artist

Jeff Bounthavong - Graphic Designer

Tennessee Norton - Animator

Christina Brous - Animator

Misha Klein - Animator

Yu Yu - Assistant Animator

Sequoyah Madison - Assistant Animator

Jackie Cadiente - Assistant Animator

Nick Blake - Lead Animation Rigger

Dick Kaneshiro - Animation Rigger

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