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Web Film
Sainsbury's: Meet the Kids Behind The Big Night
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Sainsbury's has launched its 2018 Christmas ad 'The Big Night'. Created by Wieden+Kennedy London and directed by The Greatest Showman director Michael Gracey - who is repped for commercials by Partizan - the spot sees a group of children come together and take centre stage. Depicting a school Christmas show – a familiar event for many families – the film follows a young girl dressed as a star nervously stepping on stage before stunning the audience, including her emotional mother, with a stellar rendition of the New Radicals’ classic nineties song, You Get What You Give. She's supported by a cast of children playing a host of weird and wonderful Christmas characters. Get to know them better in the super cute behind the scenes film below.
Group Account Director: Katherine Thomson Related
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