 |
Top 6: December 5th 2018
Outdoor
Non Violence: The knotted gun billboardTop 6: December 5th 2018
Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform into the iconic Non-Violence logo created by Carl Fredrik Reuterswärd. ACNE wanted to shed light on the invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict in a non-violent way while reminding passersby that programs initiatives are only made possible through donations.
Non-Violence Sweden manager: Zena Fialdini Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
