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Asahi Super Dry: Enter Asahi


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In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’.

In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the campaign. Leveraging the brand’s Japanese provenance in ways that feel authentic but more importantly, interesting, surprising and mysterious, ‘Enter Asahi’ aims to tap in to consumers’ appreciation for discovery and exploration.

Directed by Marco Prestini from In The Thicket, the film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men.

The campaign will roll out internationally across broadcast, cinema, OOH advertising, digital, press, path to purchase and on Asahi’s social channels.
Credits Other credits

Head of Strategy: Mike Derepas

Production Coordinator: Anne-Maree Shelton

Content Director: Navin Arunasalam



Production Company: In The Thicket

Director: Marco Prestini @ DivisionSydney

Executive Producer: Genevieve Triquet

Producer: Nick Simkins

D.O.P: Stefan Duscio

Production Design: Michael Iacono

Costume Designer: Joanna Mae Park



Editor: Dan Lee @ The Butchery



VFX & Post Production: Alt. VFX

VFX Supervisor: David Edwards

Executive Producer: Tyrone Estephan

VFX Producer: Adrianna Spanos

Colourist: Edel Rafferty



Sound Design: Paul Le Couteur @ Nylon Studios



Music: Level Two Music

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