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Visa UK: Keep It Local This Christmas

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Visa has launched its debut UK Christmas TV advert, made together with Saatchi & Saatchi London, turning the spotlight on the real shopkeepers who are the heroes of Britain’s high streets. Visa's Christmas TV advert features nine real shopkeepers - including a butcher, baker, bookseller and a florist - singing along to Mariah Carey’s All I Want For Christmas Is You and inviting the nation to visit the high street this Christmas. The campaign will also celebrate 100 independent retailers nationwide with personalised adverts on billboards in prime local locations and geo-targeted ads on social media - spotlighting their businesses in the run-up to Christmas.
Credits Other credits

Account Management: Richard Sweetman, Ryan Mullan, Nick Judd

Planners: Jeppe Fischer-Mogensen, Craig Adams

Media Agency: Starcom

Media Planner: Ben Dalton, Wanju Lee, Jerome Holder, Claudia Chang

Audio Post: Wave

Grade: MPC

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