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Top 6: November 21st 2018

Spirit Entertainment / HMV: John Bishop DVD

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Top 6: November 21st 2018
Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well as key retail partner HMV, Jump chose not to deploy the campaign budget on a traditional TV spot – instead, developing a humorous 60-second film which aired as part of John Bishop’s appearance on the Jonathan Ross Show on Saturday night. The skit shows Bishop undercover and in disguise, attempting to sell his own DVDs to members of the public in HMV in Oxford Street.

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