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Zewa: Unfair Race
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Essity, a global hygiene and health company, has launched a campaign for the Zewa brand in Hungary to question gender roles when it comes to household hygiene tasks and the impact it has on family life and the future of children. Zewa is an international brand with a range of products including toilet paper, household towels and tissues. The campaign, created by Publicis London in partnership with Publicis Hungary, showcases an 'Unfair Race' featuring girls and boys. 'The Unfair Race' suggests the impact of this unequal division of household tasks and discusses with the boys and girls how they feel about it. As ever, their honesty highlights the issue and gets parents to think about the impact of the example they set at home.
Strategist: Charlotte Stone Related
Zewa: Unfair Race
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