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McDonald's: Picnic

After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign. Developed by TBWAParis, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life. This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.
Credits Other credits

Account Management: Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard

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