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Top 6: November 21st 2018

LIFULL Table: Earth Cuisine "Eatree Plates"

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Top 6: November 21st 2018
About two-thirds of Japan’s land mass is covered by forests, making it one of the counties with large forested areas.Planted forests account for about 40% of forests and require a process called thinning, which is the removal of some trees to make room for the growth of others, primarily to grow trees suitable for industrial and architectural use. However, in recent years, the number of forests where thinning is not carried out, as well as forests where thinning is carried out but the thinned wood is abandoned, are increasing because of the decline in productivity in forestry, including the decline in demand for wood, followed by the decline in new housing, the fall in the price of domestic wood due to competition with imports, and rising management costs, including labor costs. The government is calling for recognition and wider use of thinned wood in order to maintain and conserve forests appropriately. It has launched initiatives to advocate thinning, including the promotion of the Thinned Wood Symbol used on products prepared with thinned wood, and the production of woody biomass. LIFULL wishes to highlight the importance of thinned wood through Eatree Plates by creating a new purpose for thinned wood, which is to eat, to contribute to the conservation of Japanese forests.

Idea & Executions:
Earth Cuisine discovers and focuses on new and previously unheard of ingredients and attempts to contribute to the conservation of Earth through consumption.
The first ingredient on which the project focused was thinned wood, which has become an issue in the mountains andforests across Japan. Highly-fragrant thinned wood, such as Japanese cedar, was powdered to produce a special ingredient for this event. Hinoki cypress and pine were also featured in all dishes. The 24 guests enjoyed the one-night only full-course dinner featuring wood that was beautifully presented by world-renowned chef Koji Tamura.
The full-course dinner prepared for the event will be available for a limited time at LIFULL Table (Chiyoda-ku, Tokyo), a restaurant managed by LIFULL, on November 15, 27, December 5, 6, and 11. Expect more from LIFULL Table Presents – Earth Cuisine – in the future.
Credits Other credits

PR Director: Yosuke Takano

Chef: Koji Tamura

Creative Producer: Hisaya Kato

Event Producer: Shuhei Nitta

Planner: Tetsushi Ueno

Designer: Yugo Izumida

Designer: Ai Ogura

Film Producer: Kyouichi Shibukawa

Film Director: Kurando Furuya

Film Production Manager: Ayano Yamanaka

Director of Photography: Koichi Takagi

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