TV ad: John Lewis: The Boy and the Piano

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Top 6: November 21st 2018

John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano. The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the UK department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

Category Retail services
Client John Lewis
Agency adam&eveDDB
Production Academy
Country United Kingdom
Uploaded 15 November, 2018

Credits

Director
Seb Edwards
Chief Creative Officer
Richard Brim
Executive Creative Director
Ben Tollett
Art Director
Ant Nelson

Other credits

Account Management: Katie Briefel

Chief Production Officer: Anthony Falco

Business Director: Sam Brown

Account Director: Skye Stoppani

Project Manager: Ian Hughes

Senior Producer: Sally Pritchett

Senior Planner: Charlotte Wood

Assistant Producer: Natasha Alderson

CEO: Tammy Einav

Managing Partner: Miranda Hipwell

Production Company: Academy Films

Edit Company: The Assembly Rooms

Post Production / VFX

Post Production Company: MPC

Sound Company: Factory

John Lewis: The Boy and the Piano

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John Lewis: The Boy and the Piano

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