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McDonald's: Timeless - Young

The Big Mac turns 50 in 2018. A lot has changed over the past 50 years, from sports, technology, and culture to politics and fashion. In fact, pretty much everything has changed—except the Big Mac. McDonald’s France and TBWAParis are using both print and digital media to take us back in time so we can better understand just how classic the Big Mac really is. Their poster campaign uses 4 visuals to faithfully and graciously resurrect the best looks from the past several decades. The center of each image features the classic Big Mac, looking as fresh now as it did back then. Viewers can't help but crack a nostalgic smile seeing the cast of characters featured on the posters.
Credits Other credits

Advertiser Managers: Maurizio Biondi, Clémence Arnaud, Floriane Triacca

Agency Managers: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire

Art Buyer: Elise Kubler

Photographer: Felipe Barbosa

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