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Top 6: December 5th 2018
Experiential
KONE: The most uneventful VR experience ever madeTop 6: December 5th 2018
Escalators are boring by design. The only time we notice them is if they break down. Thanks to KONE’s 24/7 Connected Services, broken down escalators are a thing of the past. By connecting their escalators to the cloud and monitoring their performance, KONE makes maintenance predictive, tailored and intelligent. It makes escalators run almost endlessly, without interruptions. But how do you market an innovation that makes a boring subject even more uneventful? By building a never-ending escalator ride in virtual reality, of course. Hasan & Partners, created probably the most uneventful VR-experience ever made.
The hyper realistic ride is only accompanied by the monotone voice of the escalator, which informs the user about its performance. Goes to show, that even the most boring subject can become an international sensation when put in the right context.
Karin Gellman, Production AD Also best this week |
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