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Top 6: December 5th 2018

KONE: The most uneventful VR experience ever made

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Top 6: December 5th 2018
Escalators are boring by design. The only time we notice them is if they break down. Thanks to KONE’s 24/7 Connected Services, broken down escalators are a thing of the past. By connecting their escalators to the cloud and monitoring their performance, KONE makes maintenance predictive, tailored and intelligent. It makes escalators run almost endlessly, without interruptions. But how do you market an innovation that makes a boring subject even more uneventful? By building a never-ending escalator ride in virtual reality, of course. Hasan & Partners, created probably the most uneventful VR-experience ever made.

The hyper realistic ride is only accompanied by the monotone voice of the escalator, which informs the user about its performance.

Goes to show, that even the most boring subject can become an international sensation when put in the right context.
Credits Other credits

Karin Gellman, Production AD

Christopher Keravuori, Producer

Markus Frick, Account Manager

Mia Sirkiä, Head of B to B

Ketsia Anttila, Account Manager


Antti Rasi, Managing Director

Antti Lassila, Head Developer

Make Films:

Leandro Righini, VR Director and Producer

Aki Silventoinen, Sound Designer

Tommi Lehtonen, VFX & VR Supervisor, UnitC


Max Alfthan, Executive Vice President, Marketing and Communication

Anna-Kaisa Ehnqvist, Marketing Communications Manager

Laura Vinha, Managing editor

Scott McMahon, Communications Manager and Writer

Suvi Silvanto, Marketing Communications Director

Liisa Kivelä, Director Communications

Spoon Publishing Oy:

Lena Barner-Rasmussen, Agency Director

Asha Gopalkrishnan, Content director

Nikhil Sivadas, Editor

Trickle Distribution:

David Larsson, Creative & distribution director

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