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Web Film
Dublin Bus: Leap & Save Like Shay
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Dublin Bus has always been committed to ensuring that their customers get the best value for money on their services. Unfortunately, proper use of their greatest savings tool, the Leap Card, can be quite confusing.vSo, to educate the people of Dublin on the many ways they can use their Leap Card to save money, Dublin Bus teamed up with Ireland’s greatest saver, former Ireland International goalkeeper Shay Given. Agency: Rothco / Accenture Interactive
Leap & Save Like Shay goes behind-the-scenes to show Shay reluctantly signing up to this pun-filled campaign, all thanks to his hapless agent, Marty Kelly (Matt Green). But with every bad pun or comical costume, there’s a very clear takeout – use your Leap Card & you can Save (at least 20% on all your Dublin Bus journeys) Like Shay.
Agency: Rothco | Accenture Interactive Related
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