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Top 6: December 5th 2018
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Libresse: Viva La VulvaTop 6: December 5th 2018
Libresse (Essity FemCare brand in Northern Europe), the taboo breaking brand that dared to normalise periods in 2017 with the #bloodnormal movement, today releases Viva La Vulva in Sweden and Denmark, a bold new campaign, created by AMV BBDO, London, that celebrates the vulva in all its beautiful forms and fights against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals. There is a huge pressure to look and be perfect when it comes to the vulva. And because women’s genitals is such a taboo topic and so intrinsically intimate, it’s taken a long time for women to start opening up about the issues & shame they experience, and it’s only recently that we’re seeing research and articles about the consequences of this pressure on women’s wellbeing – from genital dissatisfaction and ignorance leading to elective plastic surgery, to avoidance of smear tests that can lead to more serious health issues being overlooked.
Account Management: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-Lacy, Phoebe Swan, Nina Bhayana RelatedAlso best this week |
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