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Libresse: Viva La Vulva

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Top 6 this week
Libresse (Essity FemCare brand in Northern Europe), the taboo breaking brand that dared to normalise periods in 2017 with the #bloodnormal movement, today releases Viva La Vulva in Sweden and Denmark, a bold new campaign, created by AMV BBDO, London, that celebrates the vulva in all its beautiful forms and fights against the myths, insecurities and stereotypes that women are subjected to when it comes to their genitals. There is a huge pressure to look and be perfect when it comes to the vulva. And because women’s genitals is such a taboo topic and so intrinsically intimate, it’s taken a long time for women to start opening up about the issues & shame they experience, and it’s only recently that we’re seeing research and articles about the consequences of this pressure on women’s wellbeing – from genital dissatisfaction and ignorance leading to elective plastic surgery, to avoidance of smear tests that can lead to more serious health issues being overlooked.
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Account Management: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-Lacy, Phoebe Swan, Nina Bhayana

Art Producer: Rhiannon Nicol

Typography: Mario Kerkstra

Strategy: Margaux Revol, Alaina Crystal, Bridget Angear

Digital Agency: Poke (website)

PR Agency: Ketchum

Media Agency: Zenith

Media Planner: Alanna Bishop, Judith Zaremba, Becky Stack, Antoine Aoun, Alessio Babolin

Casting: Leanne Flynn

Hair & Make Up: Eve Coles

Cinematographer: Deepa Keshvala

Costume Designer: Vanessa Coyle

Production Designer: Marie Lanna

Edit Company: Trim Editing

Editor: Elise Butt

Post Production Company: Time Based Arts

Colourist: Simone Grattarola

VFX Supervisor: Stephen Grasso, Francois Roisin

Producer: Jo Gutteridge

Motion Graphics: Tom Robinson, Stephen Ross

Nuke: Sarah Breakwell, Linda Cineiawska, Matt Shires, Bernardo Varela, Leandro Vazquez, Grant White

CG: Ben Cantor, Dave Loh

Flame: Jamie Crofts, Adam Paterson, Manuel Perez, Luke Todd, Leo Weston

Music Company: Soundtree

Music Supervision: Jay James, Hils Macdonald and Tom Kitson

Music : Take Yo Praise by Camille Yarbrough

Music Production: Peter Raeburn, Luke Fabia and Luis Almau

Sound Company: 750mph

Sound Designer: Sam Ashwell

Retouching: Happy Finish

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