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Toyota: Home for the Holidays


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Toyotathon is back for its 39th year with a holiday spot, created by Saatchi & Saatchi, that showcases a heartwarming homecoming... The 90-second “Home for the Holidays” spot premiered last night, November 28th, during NBC’s primetime Christmas in Rockefeller Center special, with a special introduction from NBC Host Al Roker. In a multi-network approach, the 90-second spot also aired on the Wednesday night episode ofCBS’ The Late Late Show with James Corden, complete with a personalized throw from Corden, CBS This Morning and will run during the FOX Sports Thursday Night Football Toyota Halftime Show, with a live throw from Michael Strahan. Additional :90-second airings include FOX Thursday and NBC Sunday Night Football halftimes throughout December. During the Christmas in Rockefeller Center special, Mr. Roker also gave a special thanks to a number of U.S. military and veterans, who were onsite as Toyota’s guests. Military guests included: Reservist (FDNY)-Eddie Sanchez and members of his family, Reservist (FDNY)-Sergio Mendez and a member of his family, former Undersecretary U.S. Army and former Congressman Patrick Murphy (Veteran) and his daughter, and senior director, Hiring our Heroes military spouse program, Elizabeth O'Brien.

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