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Top 6: December 12th 2018

McDonald's U.S.: Hamburger Menu Icon

Top 6: December 12th 2018
On December 3, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honor of its inventor, Norm Cox.
In the 1980s, Norm Cox changed the Internet forever by simplifying the dropdown menu on websites to create what is now known as the “Hamburger Menu.” As fellow burger lovers, McDonald’s is inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3, through a creative activation that will make Internet history. Agency: We Are Unlimited

To help with pulling off a birthday celebration for an Internet Icon, McDonald’s is partnering with Reddit, the Internet’s front page. For the hamburger themed party, McDonald’s is dressing up Reddit’s beloved mascot Snoo, posting unique content, and taking over’s ‘Hamburger Menu’. Snoo will become the Snooburglar and wear McDonald’s iconic Hamburglar costume. Snooburglar is the perfect way for McDonald’s to incorporate Hamburglar’s burger-loving legacy and makes them the third brand that Reddit has ever allowed to ‘decorate’ Snoo.

On December 3, the adorable Snooburglar will show Redditors and burger fans alike how to get a hamburger through the Internet’s ‘Hamburger Menu’ for the first time ever. Content abouthow McDonald’s is changing up the hamburger menu in honor of Norm’s birthday will appear on Reddit and McDonald’s social media channels. Watch the launch video here. Also, Redditors can ask the one and only Norm Cox questions in an “Ask Me Anything” session hosted by McDonald’s at 2 p.m./CT on December 3.

Also, McDonald’s is celebrating Norm by making even more internet history and letting you get a burger through a Hamburger Menu. For one day only, fans can redeem deals on the McDonald’s app by clicking on the Hamburger Menu featured on the mobile versions of and Lastly, McDonald’s is updating the ‘Hamburger Menu’ icon to resemble a delicious McDonald’s burger.

McDonald’s “Hamburger Menu Takeover” activation was created by We Are Unlimited and developed in partnership with Reddit and Golin.
Other credits

McDonald’s Hamburger Menu Takeover Credits

CLIENT: McDonald’s, US

Chief Marketing Officer: Morgan Flatley

Vice President of Marketing and Brand Content: Kenny Mitchell

Marketing Manager, US Brand Engagement and Social Content: Joseph Piaskowy

Marketing Supervisor, US Brand and Digital Content: Jaclyn Holtzman

Digital Optimization Manager: Shaurice Terry

Supervisor, U.S. Communications: Jessica Shulze

Manager, Media Relations, Global Communications: Andrea Abate

Manager, Brand Public Relations and Reputation: Emily Lyons


Chief Creative Officer, DDB North America: Ari Weiss

Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya

Chief Technology Officer, DDB North America: Alexander Rhea

Executive Creative Director: A. Chris Moreira

Executive Creative Director: Mark Schöller

Associate Creative Director/Art: Jon Leachman

Associate Creative Director/Art: Jon Pliego

Associate Creative Director/Copy: Jeff Barry

Copywriter: Sarah Dembkowski

Art Director: Georgia Taylor

Account Supervisor: Carly Richter

Group Account Director: Chris Bergen

Integrated Project Manager: Andy Sandrick

Lead Developer: Ryan Carlos

Digital Art Director: Jim White

Digital Copywriter: Patrick Winegar

VP, Platforms and Partners: Justin Hood

Talent Manager: Shirley White

Motion Graphics Designer: Shane Swinnea

Senior Motion Graphics Designer: Chris Guy


Director: Nikki Calabrese

Director of Photography: Jake Wilganowski

Audio Supervisor: Jack Cline

Production Coordinator: CHRISTOPHER MARTIN

AC: Blake McNay

Editor: Mike Schwab

Audio Engineer: Justin Mayer

Media Agency: OMD

Associate Director of Social Media: Maura McNulty

Group Account Director: Erin Kienast

Media Supervisor: Kelly Martin

Media Coordinator: Marianna Bonadonna

Public Relations Agency: Golin

Media Partner: Reddit

Brand Strategist: Kyle Rogers

Account Manager: Anthony Gaba

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