ADNOC: ACCEPT THE CHALLENGE!

New Zealand born Director based in the United Arab Emirates Rory McLoughlin teamed up with Brisbane based DOP & also kiwi born Apirana Ipo to create this this is a high energy promotional film for the ADNOC Abu Dhabi Marathon. It features cameos of senior members of leadership from the UAE including Minister of State & ADNOC's CEO H.E. Dr. Sultan Ahmed Al Jaber. This is quite a big deal of a film to feature such VVIPs in such a film as the region is mainly conservative in it's film making and culture. Agency: All About Brands

Shot over four days on Cooke anamorphics supplied by Gamma Engineering, we wanted to create a moody, dark, gritty & silhouette styled film that captured the raw energy needed from training to do or to be inspired towards competing in a marathon. Smoke played a big part with coloured lights, wet downs and neons putting Abu Dhabi in a light not often portrayed. A film maker's dream project, the film ends with a series of scenarios revealing VVIPs in training with the notion of 'we're ready, are you?', then a call to action for viewers to accept the challenge and sign up to enter the ADNOC Abu Dhabi Marathon.